At this year’s Cannes Yachting Festival, Invictus Yachts underscored its strategic insight into modern yacht ownership by presenting two flagship models simultaneously—a bold decision that immediately set the brand apart. The unveiling of the ST550 and TT550 not only broadened the shipyard’s 55-foot range but also revealed a deliberate effort to answer diverging owner lifestyles with two purpose-built designs. Although both models measure 16.87 meters and bear the unmistakable signature of renowned designer Christian Grande, each represents a distinctly different interpretation of what today’s yacht owners want from their time on the water.
Rather than designing a single flagship that attempts to satisfy all preferences, Invictus Yachts embraced the idea that buyers now seek yachts tailored to their habits, priorities, and environments. For some, long-range comfort, privacy, and interior refinement take precedence. For others, open-air spaces, water access, and sporty performance are essential. By launching the ST550 and TT550 side by side, the shipyard gave structure to this market segmentation—allowing each model to excel within its own philosophy.
ST550: Interior-Centric Design for a Refined Cruising Lifestyle
The ST550 represents the more contemplative and luxurious side of the brand, prioritizing interior volume, comfort, and protection from the elements. As the inaugural model in the new ST series, it was conceived around the idea of maximizing enclosed living spaces without sacrificing aesthetic balance or onboard functionality.
One of the yacht’s standout features is the use of expansive panoramic glass that surrounds the main deck. This design approach allows natural light to illuminate the salon and galley, creating an inviting environment that feels more akin to a contemporary apartment than a compact yacht interior. The visual connection to the sea is maintained without exposing guests to wind or weather—an advantage for long-distance cruising or for owners who enjoy year-round boating in varying climates.
Below deck, Invictus Yachts created an interior layout optimized for comfort during extended stays. The owner’s cabin and VIP guest cabin each benefit from ensuite facilities, while the midship area serves as a flexible multifunctional zone. Depending on the owner’s needs, it can become additional storage, a lounge, or even a private workspace—reflecting the brand’s understanding that modern yacht owners may blend leisure with remote work or family travel.
Material selection further elevates the ST550, featuring a sophisticated combination of traditional woods like teak and mahogany paired with updated technical finishes. Together, these elements create an atmosphere that balances timeless craftsmanship with contemporary design. Propulsion is handled by twin Volvo Penta IPS engines, available in IPS800 or IPS950 configurations, offering a controlled, efficient, and quiet cruising experience.
For owners seeking a yacht defined by elegance, interior quality, and relaxed long-range capability, the ST550 stands as a compelling representation of Invictus Yachts’ interior-first philosophy.
TT550: Exterior-Focused Functionality for Open-Air Enthusiasts
Where the ST550 thrives indoors, the TT550 brings the outdoors to the forefront. Designed as the flagship of the brand’s energetic TT sports line, it caters to owners who see their yacht as a platform for socializing, sports, and direct interaction with the water. With its sporty profile, versatile deck layout, and bold styling cues, the TT550 offers a distinctly more dynamic personality.
The yacht’s exterior spaces are its defining feature. Fold-out side terraces extend the cockpit into a generous open platform, dramatically expanding usable deck space at anchor. This innovation transforms the TT550 into an ideal environment for sunbathing, entertaining guests, or preparing for water sports activities. At the stern, a modular lounge area easily converts between seating and sunbathing, ensuring the space remains adaptable throughout the day.
Forward, the bow lounge provides yet another multipurpose area perfect for relaxation, conversation, or light dining—amplifying the yacht’s ability to accommodate a range of onboard activities. The broad selection of hull colors and exterior finishes allows owners to accentuate the TT550’s sporty character, ensuring a distinctive presence in any marina.
Inside, the TT550 offers a well-appointed lower deck with two ensuite cabins mirroring the ST550’s core layout. Owners can configure a third cabin or opt for an expanded galley space, depending on how they envision using the yacht. While the interior is comfortable and thoughtfully arranged, it is intentionally secondary to the yacht’s exterior spaces—reinforcing the model’s identity as an open-air performer.
In essence, the TT550 embodies Invictus Yachts’ commitment to versatility, social engagement, and dynamic outdoor enjoyment.
Atelier Invictus Customization: Tailoring Both Models to the Owner
A key pillar of the brand’s philosophy is Atelier Invictus, the shipyard’s personalization platform that brings semi-custom flexibility to both flagship models. Recognizing that a yacht is a personal expression as much as a recreational asset, the program offers an extensive selection of materials, fabrics, woods, and color combinations—allowing each owner to shape the yacht’s identity to their preferences.
Whether a buyer gravitates toward the ST550’s calm, sophisticated interiors or the TT550’s energetic outdoor layout, Atelier Invictus ensures that both yachts can be crafted to match the owner’s aesthetic and functional requirements. From upholstery textures and wood tones to exterior paint schemes and optional layouts, the customization process reinforces the sense of individuality that modern yacht owners increasingly demand.
Two Flagships, One Purpose: Meeting Today’s Diverse Yachting Expectations
With the introduction of the ST550 and TT550, Invictus Yachts has expanded its presence in the 55-foot segment not through a one-size-fits-all model, but by embracing a dual-flagship strategy. This approach allows the shipyard to serve two parallel but distinct owner profiles—those who prioritize refined interior living and those who value outdoor versatility and sporty performance.
Together, the two models demonstrate the shipyard’s holistic understanding of its clientele and its willingness to innovate beyond traditional norms. Whether an owner envisions intimate cruising in protected comfort or vibrant days spent outdoors with family and friends, Invictus Yachts now offers a 55-foot yacht tailored to that vision.
